genuine, straightforward, unadulterated

GENUWEB (formerly ADWebcom) is a website and graphic design company that creates highly functional designs that capture a brand’s essence. We are known for our practical approach and sound advice that saves our clients time and money, and helps them grow their businesses.

Our professional roots go back 30 years, to when our founding member, Mik Herman started his first graphic design business. This invaluable experience shows in our logos, branding and website designs. In fact, we believe that our European origins and feel for style and elegance are what make our designs – and our clients’ branding unique.

We are mostly known for our outstanding website designs and effective web strategies that have helped our clients increase sales, generate quality leads and expand their businesses.

How we do business

From the day we started, we set the ground rules for how we will do business:

  • We will always deliver high-quality, functional designs.
  • We will offer honest advice and practical strategy that works.
  • We will only do what is right for the client, not for our pockets.
  • And, if there are organizations that do good for the community, we will help them.

Our team

GENUWEB is lead by Andrea Dubravsky, Web Strategist and Mike Herman, Webmaster and Artistic Director.

Our team consists of experienced programmers, developers, strategists and business professionals, as well as an extended network of professionals that work with us on as needed basis. These include copywriters, marketing and PR professionals and branding experts. This allows us to provide high quality design services at competitive prices.

Andrea Dubravsky

President, Web Strategist

“People with European backgrounds, like me, are very to the point.  I am a very practical person, and so is the advice I give our clients.”

Straight up.  That’s how Andrea’s clients describe her.  They will also tell you that she’s highly focused on getting things done – while also very kind.  And so the Genuweb brand position:  Unusually straightforward and exceptionally nice.

Andrea’s European origins are also behind her innate sensibility for beautiful design.  Arts, culture, theatre, museums, and the beauty of those things are important to her.  She also has a University degree in English Literature.  All of it influences her creativity, which she believes shows in her designs.

“The real satisfaction,” she says, “is when a client stays with us for years and recommends us to others because their website truly works.  It looks beautiful but it doesn’t just look beautiful.  It does what it’s supposed to do and it helps them make money.”

Mike Herman

Artistic Director | Webmaster | Photographer
How often do you meet a web designer who has strong technical skills and a unique eye for design?

Coming from a strong graphic design background (30 years of experience!), Mike understands what makes a design functional.

He has a thorough knowledge of web technologies and design trends, understands how people use websites, and knows what companies expect from their web presence.

Mike is a passionate photographer and filmmaker. He is a published writer and leader of several educational and cultural web projects.

Martin Zabojnik

Programmer, MySQL Specialist
Martin is a programmer and developer of web-based custom applications in  PHP and MYSQL. He has extensive experience in web technologies and modern web standards with HTML5, CSS and ES6. He works with our UI/UX and visual designers to craft the best user experience.

Professionals we recommend

Meet the fantastic, well-respected professionals we work with and recommend to our clients.

Andris Pone

President, Coin Branding

Andris believes that all people and organizations have unique gifts and the right to share them. As a world-class wordsmith, he has 18 years of experience helping individuals and corporations express precisely what their differentiating factors are – by building compelling brand foundations and names for clients at Four Seasons Hotels, Sun Life, BMO Nesbitt Burns, Canadian Tire, Purolator, Revera and many others. He appears as a branding expert on CBC’s The National, CBC Radio One, the National Post and the Globe and Mail.


Chris Cambouris

CEO, Titan Tek Biz

Chris is a seasoned professional with over 15 years of experience in Information Technology (IT). Titan Tek Biz provides IT support & consultancy for small to medium-sized businesses. This includes: computer and network security, system upgrades, hosting and cloud computing, emails and more. Chris holds numerous industry-leading certifications he has a track record of delivering robust solutions and driving organizational growth. In addition to IT services, Titan Tek Biz offers printing and marketing materials production at their location in Halton Hills.


Blanka Smetana

Web Systems Trainer

Blanka provides hands-on, on-site and over-the-phone training on general website maintenance and updates. The training covers all technical aspects of maintaining Joomla! or WordPress sites as well as on-page SEO, web usability, and accessibility principles. Aside from CMS training, Blanka also offers training in Microsoft Office Suite, particularly MS Excel and Outlook.

  • I think Lois and Al were right when they said you were great! I did not disagree.
    I am having a medal made for you to recognize that you’ve gone above and beyond the call of duty on this project. Maybe when, or if, the pandemic ever ends I will present it in person.

    Gary BlakeleyBlakeley Words+Pictures

Our Brand Foundation

Genuweb – Digital design, straight up™

Core purpose
To prove to the world that websites can work really hard.

Websites that change lives.

To always be ahead.

Unusually straightforward and exceptionally nice.

We are unafraid to tell it like it is
We are really easy to work with
We are always, always prepared
We drive, so you don’t have to
We respect your time and ours
We are flexible
We are highly accessible
We do what is best for the client, not for our pocket

Reasons to believe
Our European backgrounds give us an innate sensibility for beautiful design, and a communication style that, while being very nice, is also more straightforward by Canadian standards and focused on getting things done.

Think we could be a match?

Work with us