In this case, we worked on unifying a brand for a company that blends in two divisions – a physiotherapy clinic and a media company. Wallis for Wellness is a successful physiotherapy clinic whose owner is on a mission – to educate people and give them tools that enable them to take charge of their health decisions. Our job was to create a seamless identity that will unify the two branches of the business. To make things more challenging, the logo had to be flexible to represent additional programs and offerings.
We wanted to maintain the feminine touch that is undeniable and rooted in the core of the company and at the same time display strength and stability. We opted for strong font and bold colour that create unity and created a series of graphic elements for additional programs and avenues.