Last week I talked a potential client out of hiring us
Last week I talked a potential client out of hiring us. Sounds crazy, I know, but it was the right thing for the client. A couple venturing into a home ...
Blog
Practical advice to help you plan and maintain your website
Brutality in webdesign
Have you ever looked at a website and thought, “That design is brutal!” Brutalism in webdesign does not necessarily mean that the website is brutally ugly. Brutalism in design focuses ...
How to search when you don’t know the keyword
We recently bought a beautiful country home – one of those with decorative ornaments along the gabled roof. Now we need to replace the pointy “things” that finish off the ...
There will always be someone who can do it cheaper
There are several aspects to consider when budgeting for a website. The price is determined by functionality, amount and type of content, website design, website accessibility, and more.
Decorative images or unnecessary fluff?
A fantastic photo makes any website look great. However, web designers often overuse large pictures to the point that they obscure access to information and turn into unnecessary fluff.
Why a website needs a HOME button
Users may land on any of your website’s internal pages, but they will always go to the Home page to get an idea of the big picture. While the logo ...
Does GDPR affect companies in Canada?
If your website visitors come from the European Union and you collect their personal information, then the answer is YES, GDPR applies to you.
Deviations from conventional designs can frustrate visitors
People have expectations of how websites work based on previous experiences. Any deviationfrom conventional practices may frustrate website visitors and negatively impact their view of your brand.
Does you website have the Trust Factor?
Trust Factor turn visits into sales. Many companies spend a significant amount of money increasing their website traffic believing that more will lead to more sales.
![[confirmshaming] shaming visitors to sign up for an offer](https://genuweb.ca/wp-content/uploads/2021/03/confirmshaming-700x700.jpg "[confirmshaming] shaming visitors to sign up for an offer")
[confirmshaming] shaming visitors to sign up for an offer
Calls-to-action with condescending statement such as “No, thanks, I don’t like to save money.” make users feel stupid and nudge them sign-up for the deal out of shame. Hence the ...
Five levels of the Pyramid of Trust
What makes a visitor pick up the phone and call a company or reach for their wallet and buy from their website? TRUST. Websites must meet users’ basic trust needs.
Technical accessibility doesn’t guarantee usable accessibility
Applying accessibility techniques to an unusable site is like putting lipstick on a pig. No matter how much lipstick you apply, it will always be a pig.