A fantastic photo makes any website look great. However, web designers often overuse large pictures to the point that they obscure access to information and turn into unnecessary fluff.
People have expectations of how websites work based on previous experiences. Any deviationfrom conventional practices may frustrate website visitors and negatively impact their view of your brand.
What makes a visitor pick up the phone and call a company or reach for their wallet and buy from their website? TRUST. Websites must meet users’ basic trust needs.
Applying accessibility techniques to an unusable site is like putting lipstick on a pig. No matter how much lipstick you apply, it will always be a pig.
Expect to get 35% more business from seniors if your website accommodates their needs. This article covers the main principles of making a website senior-friendly.