Decorative images or unnecessary fluff?
A fantastic photo makes any website look great. However, web designers often overuse large pictures to the point that they obscure access to information and turn into unnecessary fluff.
Why a website needs a HOME button
Users may land on any of your website’s internal pages, but they will always go to the Home page to get an idea of the big picture. While the logo ...
Deviations from conventional designs can frustrate visitors
People have expectations of how websites work based on previous experiences. Any deviationfrom conventional practices may frustrate website visitors and negatively impact their view of your brand.
Five levels of the Pyramid of Trust
What makes a visitor pick up the phone and call a company or reach for their wallet and buy from their website? TRUST. Websites must meet users’ basic trust needs.
Technical accessibility doesn’t guarantee usable accessibility
Applying accessibility techniques to an unusable site is like putting lipstick on a pig. No matter how much lipstick you apply, it will always be a pig.
SEO benefits of an accessible website
Web Accessibility principles match the principles of good web usability and on-page Search Engine Optimization (SEO). An accessible website will offer great user experience and improve your on-page SEO. Here ...
Financial benefits of an accessible website
An accessible website will allow you to reach wider audiences and potentially increase your revenues. There are 1.5 million people with disabilities in Ontario alone, and 650 million in the ...
Building a website for seniors
Expect to get 35% more business from seniors if your website accommodates their needs. This article covers the main principles of making a website senior-friendly.