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[confirmshaming] shaming visitors to sign up for an offer
Calls-to-action with condescending statement such as “No, thanks, I don’t like to save money.” make users feel stupid and nudge them sign-up for the deal out of shame. Hence the ...
Five levels of the Pyramid of Trust
What makes a visitor pick up the phone and call a company or reach for their wallet and buy from their website? TRUST. Websites must meet users’ basic trust needs.
Technical accessibility doesn’t guarantee usable accessibility
Applying accessibility techniques to an unusable site is like putting lipstick on a pig. No matter how much lipstick you apply, it will always be a pig.
Understanding Web Accessibility
This slideshow will help you understand the legal requirements behind Web Accessibility as required by Accessibility for Ontarians with Disabilities Act (AODA), connection between good usability, SEO and accessibility principles.
Use personas to understand what motivates your audiences.
Personas will help you better understand – what motivates people to donate, volunteer, and support your organization. Creating personas is a common tactic that helps marketers identify and adequately describe ...
Open source or proprietary CMS?
Should you use an open source Content Management System (CMS) or proprietary CMS? This article compares these two options, their pros and cons.
SEO benefits of an accessible website
Web Accessibility principles match the principles of good web usability and on-page Search Engine Optimization (SEO). An accessible website will offer great user experience and improve your on-page SEO. Here ...
FAQs help increase website traffic
Answering the most common questions of your audience is the easiest way to increase traffic to your website. Try phrasing each post’s title to visitors’ search query to increase your ...
It is not an easy concept to grasp because for the past ten years, they have been hearing that top positions on the first page of Google search results is ...
Four types of SEO tactics – which one is for you?
There are four ways of doing SEO. The first two are borderline black-hat SEO tactics. The other two are legitimate, sustainable ways that will effectively promote your business online.