People have expectations of how websites work based on previous experiences. Any deviationfrom conventional practices may frustrate website visitors and negatively impact their view of your brand.
Trust Factor turn visits into sales. Many companies spend a significant amount of money increasing their website traffic believing that more will lead to more sales.
![[confirmshaming] shaming visitors to sign up for an offer](https://genuweb.ca/wp-content/uploads/2021/03/confirmshaming-700x700.jpg "[confirmshaming] shaming visitors to sign up for an offer")
What makes a visitor pick up the phone and call a company or reach for their wallet and buy from their website? TRUST. Websites must meet users’ basic trust needs.
Applying accessibility techniques to an unusable site is like putting lipstick on a pig. No matter how much lipstick you apply, it will always be a pig.
This slideshow will help you understand the legal requirements behind Web Accessibility as required by Accessibility for Ontarians with Disabilities Act (AODA), connection between good usability, SEO and accessibility principles.
Should you use an open source Content Management System (CMS) or proprietary CMS? This article compares these two options, their pros and cons.
